Beyond Korea

Heal the World

BI <HANUI>

Promotional Video

HANUI
The logo mark of HANUI represents the history and healthy image of Korean Medicine via combination of Donguibogam, a world-famous medical book of Korean and a herb that symbolizes natural healing medical science. The abstract expressi - on of Korean traditional acupuncture signifies the legitimacy and trust of the world’s traditional medicine. Through the expanding image of this BI, we emphasize the value of Korean Medicine reaching out to the world.
Donguibogam

A world-famous medical book ,symbolizing the history and traditional of the Korean Medicine, represents the identity of the globalized brand of the Korean Medicine.

Medicinal Herbs

Characterizes a natural healing of the Korean Medicine and implies a healthy human-centered images.

Acupuncture

Represents a new legitimacy of the Korean traditional medicine. It also emphasizes the reliability of the world’s traditional medicine and the oriented value of the Korean Medicine that contributes to the improvement of people’s health.

Globalization

Through the expanding image of its logo, it symbolizes the vision and goals of the Korean Medicine that moves beyond Korea to the world.

Symbol

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Signature

Signature(top/bottom)
Signature(right/left)